Apple has launched its new operating system, iPhone OS 4.0, with features including mobile advertising and the ability to multi-task.New ad platform, called IAD, will enable developers to place ads within the application. The company is expected to provide 1 billion ad impressions on the day of 100 million iPhones and iPod Touch use. Apple will sell ads, and developers will get 60% of revenues.
New features also include folders to organize applications and better access, improved e-mail and iBooks e-book reader and online store. Apple also announced a developer preview of Game Center, the new Apple gaming social network, which will be available for iPhone and iPod touch users later this year.
The new version of Apple's software will be available on the iPhone in the summer as a free download. However, multi-tasking function will only be available on the model of 3GS.
Industry commentators have largely positive about the news, but Andy McEwan, a senior manager, product ethernet point-to-point, Virgin Media Business, said the software upgrade opens the floodgates for the type of virus that is more in data networks.
He said: "In simple terms, operators face the tsunami of data. The iPhone and other smartphones have been completely overhauled how we interact with our phones and what we expect of them. With applications from gaming, online shopping and Facebook, a network service operators begin to feel the strain of large data transfers. Today the software upgrade, just open the floodgates for more.
"As handset manufacturers rush to compete with the iPhone, we're just going to see more data hitting the operator's network. To avoid traffic congestion caused virtually, operators must ensure they have the network speed and agility to push forward innovation in the mobile. "
The new version of Apple's software will be available on the iPhone in the summer as a free download. However, multi-tasking function will only be available on the model of 3GS.
Industry commentators have largely positive about the news, but Andy McEwan, a senior manager, product ethernet point-to-point, Virgin Media Business, said the software upgrade opens the floodgates for the type of virus that is more in data networks.
He said: "In simple terms, operators face the tsunami of data. The iPhone and other smartphones have been completely overhauled how we interact with our phones and what we expect of them. With applications from gaming, online shopping and Facebook, a network service operators begin to feel the strain of large data transfers. Today the software upgrade, just open the floodgates for more.
"As handset manufacturers rush to compete with the iPhone, we're just going to see more data hitting the operator's network. To avoid traffic congestion caused virtually, operators must ensure they have the network speed and agility to push forward innovation in the mobile. "
